About - Mobile Advertising Facts
- Mobile billboard displays boost name recognition 15 times greater than any other form of advertising.” (Product Acceptance and Research Inc.).
- 97% recall of the advertising message (RYP & Becker Group).
- It is estimated that one mobile billboard truck can make over 1.5 million impressions per month when targeting a DMA (Designated Marketing Area).
- Nearly 30% of mobile outdoor “viewers” indicate they would base a buying decision on the ad they see (American Trucking Association Study).
- Generates 2½ times more attention than a static billboard (Perception Research Services).
- Builds brand recognition (Perception research Services).
- It captures heavy commuters: 27% of the heaviest commuters do not read a newspaper (The Arbitron Outdoor Study).
- Heavy commuters make more money, drive more, and are more likely to have children (The Arbitron Outdoor Study).
- 96% state that mobile ads had more impact than a static billboard (American Trucking Association Study).
Statistics
Over 600K cars are traveling the roads of Manatee and Sarasota Counties Daily
Florida Department of Transportation
Scrolling billboard displays are the most effective form available boosting product and name recognition 15 times greater than any thing else available
The European Outdoor Advertising Association
Studies show that mobile billboards have an impressive 97% recall rate, virtually unheard of with most advertising mediums
Outdoor Advertising Magazine
Mobile billboards capture heavy commuters: 27% of the heaviest commuters do not read a news page
The arbitron Outdoor Study
Moving Billboards are viewed by 95% that drive by and read by 85% of them – almost 2 times more attention than static billboards
Outdoor Advertising Association of America
Suncoast Mobile Advertising puts your business in front of thousands of buyers everyday and at a fraction of the cost.
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